More Australians are online than ever. Demand for quality online content is ever increasing. It’s hard to stand out, and putting time and resources into longform content can be hard to guarantee impact from.

Like it or not, online video is here to stay. Australians consume more and more of it each day on Facebook, Instagram, Stories, YouTube, and LinkedIn. For a lot of businesses, creating online video is daunting. It’s costly, time-consuming, and hard to know what to say and how to say it.

LinkedIn continues to grow in importance for any business professional in Australia. Most institutions are comfortable posting about what they do from their company page, but what happens with your personal profile?